ABSTRACT
This book chapter provides an overview of Temi, an autonomous, video-oriented personal assistant robot which was deployed within the Centre for Independent Language Learning (CILL) at The Hong Kong Polytechnic University. The artificial intelligence robot was chosen principally because of its role as a Robot as a Service (RaaS). Such a service can deliver greater self-improvement and better learning strategies (e.g. Cohen, A. D. (2014). Strategies in learning and using a second language (2nd ed.). Routledge., Dörnyei et. al., 2015, Wenden, Learner strategies for learner autonomy, Prentice Hall, 1991, Yang, Frontiers in Psychology 12:600, 218–600, 218, 2021) as well as foster beneficial attitudes and skills towards the users' long-term language learning success. Through its cloud-based system, Temi offers users access to dynamic interactions and enhanced CILL services, during the COVID-19 pandemic. As a whole, it appears that the introduction of Temi has proven to be an effective strategy to augment learners' autonomy. It further allows administrators to rethink how CILL services are conducted during human resource shortages. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
ABSTRACT
Purpose This study investigated whether there are differences in the effects of green traditional media communication (GTMC) and green social media communication on consumers' intention to cocreate green value (ICGV) in post-COVID-19 China. The authors further tested the chain mediating role of cocreation efficacy and cocreation outcome expectation and the moderating role of perceived CSR image. Design/methodology/approach Using a survey, we collected a dataset of 683 consumers through stratified random sampling in main shopping malls in four Chinese cities. Structural equation modeling (SEM) was used to test the conceptual framework and hypotheses, and bootstrapping was used to estimate the mediated standardized regression coefficients. Multiple linear regression analysis was used to test the moderating effect. Findings GTMC, firm-created content (FCC), and user-generated content (UGC) all had positive effects on ICGV. Cocreation efficacy and cocreation outcome expectation had a chain mediation effect in GTMC and ICGV, UGC, and ICGV. Perceived CSR image positively moderated the effects of both GTMC and FCC on ICGV. However, perceived CSR image did not significantly moderate the relationship between UGC and ICGV. Originality/value This study contributes to our understanding of the effect of green media communication on consumers' ICGV in post-COVID-19 China. It also develops the concepts of cocreation efficacy and cocreation outcome expectation. Moreover, analyzing the chain mediating role of cocreation efficacy and cocreation outcome expectation in green media communication and ICGV extends social cognitive theory to the context of green value cocreation. Finally, examining the moderating role of perceived CSR image provides a basis for understanding the boundary conditions of green media communication's effect on ICGV.